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Internet of Behaviors

Internet of Behaviors

The Internet of Behaviors (IoB) captures the “digital dust” of people’s lives from a variety of sources, and that information can be used by public or private entities to influence behavior. The data can come from a range of sources, from commercial customer data to social media to facial recognition, and as more and more data becomes available, the IoB will capture increasing amounts of information. Additionally, the technology that puts all the data together and draws insight is growing increasingly sophisticated

The IoB presents significant and pervasive social and ethical implications. Collecting data to influence behaviors has the potential to be a powerful tool, and its social reception might depend on just how heavy-handed organizations are with what they’re trying to do.

The IoB captures the ‘digital dust’ of people’s lives.

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For example, while drivers may not object to having speed, braking and cornering tracked in exchange for lower insurance premiums, they might not be as receptive to law enforcement also being able to track that information. At the end of the day, the IoB must offer a mutual benefit to both parties or risk being rejected by consumers.

For certain geographical areas, much of the scope and execution of an IoB will depend on local privacy laws, which may affect how data can be used and in what way.